Freescale targets emerging automotive OEMs in BRIC regions

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Using its Tower development system, Freescale has introduced a MEMS development package that targets smaller OEMs targeting the automotive market, particularly in the emerging BRIC regions of China and India, where it believes there is greater opportunity for new companies to penetrate the fiercely competitive market. The company stated that by using its modular Tower system it is better able to support the large number of companies entering the market. The system will initially support Freescale’s low G inertia sensors and accelerometers, while other MEMS sensors such as barometric pressure sensors will be supported soon. The package also comes with software support, which includes low level drivers for the sensors.

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