Base Batteries partners with Formula One racing team

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Cashing in on the F1 frenzy, battery manufacturer Base Batteries recently announced its technical partnership with Formula One Hispania Racing Team (HRT). It is the official battery supplier for the HRT race cars, which will sport Base Batteries logo.

“We are the leaders in inverter batteries, but we have realised that India today is very different from the India in the next 10 years, when power shortage will not be an issue. Therefore, we decided to focus on the automotive sector,” Aditya Arora, COO, Base Batterries, said.

The company’s association with HRT is for the next 5-10 years and the company indicated its intention to supply batteries for other F1 teams in future. The total budget for the project is pegged at $300 million.

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