Alarming Demand of UPS in Telecom Segment

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The market of telecommunications has witnessed an alarming growth in the last couple of years and this has in a way helped the UPS market. Most of the UPS players are bullish about their growth in the coming years, thanks to the telecommunication boom. The penetration in the rural market is still very low, so we can safely say that in the next one decade growth in this sector would be around 20 to 25 per cent.

By Atanu Kumar Das

Sunday, January 18, 2009: According to N.K. Verma, director, Parker Power, “The telecom market is growing at the fastest pace. Power conditioning is essential for any such sector; but, due to placement of telecom equipments in every nook and corner of country, over and above power conditions are not good in our country and equipments are sensitive to this. We are supplying our products to this market through TSPs and direct operators as well. We are supporting those power system manufacturers who are delivering as a backup source.”  Sunil Jain, manager, marketing, Microtek International, “Telecom in India is the fastest growing sector and the requirement for all connected equipments is also growing side by side. Because of tough/erratic Indian power situation, reliable and safe backup solution is a must and Microtek as a leader in power backup solutions is obviously doing good business for this sector.”

He adds, “The growth in telecom is going to make a long-term effect on the UPS market, with companies like Microtek benefiting more because of its own unique wide spread after-sales service backup network.” Yogesh Dua, director, UTL adds, “The growth in the Indian telecom sector and the IT sector is directly reflected in the growth of the UPS category. We are moving towards a borderless world where staying connected 24/7 is of prime importance. However, the unstable power situation in the country acts as a hurdle to this objective. The market in India consists of both branded and local players. The local players attract buyers who are price conscious. But when it comes to performance, reliability and after-sales service, the organised players have an upper hand.

UTL has been serving better technology to Indian markets since 1996 and growing through its innovative R&D, it meets the demand of the current scenario. According to Vinod Kumar, director, Arvi Systems, “Market for UPS manufacturers in telecom sector is now growing steadily, attracting many leading indigenous manufacturers to cater to this sector of late. Arvi Systems & Controls with its in-house design expertise has successfully designed and catered to many leading telecom sectors; we specialise in DC power systems and custom-built UPS for special applications for Telecom. The Telecom sector has now started preferring indigenous manufacturers due to high reliability, especially under the prevailing power condition in India and harsh environment conditions. Arvi Systems & Controls has been able to encash on this to provide effective solutions to many leading telecom industries in India.” Sree Kumar, director, Convergence, says, “Telecom UPS market in India has been growing along with the telecom penetration. We at Convergence are also growing our telecom UPS business in line with the penetration. Initially when the telecom market was small, service providers were reluctant to use indigenous products on account of availability as well as quality problem. Now the industry has grown big and many players have started using indigenous products because of their economical viability and suitability for Indian power conditions.”

Technological advancement

According to Jain, the new technologies in telecom as well as generally are going to be energy efficient and solar based. Microtek is already working on these areas and is soon coming out with a highly energy efficient range of UPS. Dua adds, “Today a UPS is not looked upon as a box but is seen as a solution. In order to sustain in a highly volatile competitive market, it has become imperative for vendors to offer and upgrade to the best possible technology available in the market and look for the device offering foolproof protection against voltage fluctuations industries are looking at it as an answer to their backup power woes giving them adequate time to save files and run the shut down process. As networks are becoming more complex, far-flung and are managed from remote locations,

UPS needs to be equipped with support for heterogeneous network management protocols and be flexible enough to incorporate diagnostics and predictive failure technologies, such as SNMP, RS-232. We have observed in the enterprise UPS market that people want to embrace new technologies at par with the worldwide trends. Transitions from transformer technology to transformerless technologies, or for that matter, DSP (Digital Signal Processing) technology that has been widely used are the current trends.”

Verma mentions, “The major challenge is efficiency and longer backup, so we are aggressively developing high efficiency systems those emit less heat to the environment and less conditioning would require in this contest. We are in the process to develop outdoor systems for further better support. Mainly companies are working on surge suppression, power distribution units, remote power management systems, extended run time UPS solutions for long outages etc.”

Kumar says, “Most of the telecommunication applications require DC UPS with large back-up time, i.e. there is a requirement of uninterruptible DC power supply for the transmitter as well as the receiver. This calls for high degree of enclosure protection class of IP 42 AND IP 54 as against the normal enclosure class of IP 20 and IP 21.”

Government initiatives

“UPS sector is not controlled by the govt. directly except for some generic requirements of government sector companies like BSNL. With cheap imports and bulk manufacturing in other Asian countries the government could hardly do anything to support the Indian Industry. As zero per cent duty is encouraging China manufacturing more to India manufacturing sector. We must have an open debate on this”, says Verma.

Jain agrees to this and adds, “The government is not doing much, but the market forces, like declining rupee is making the imports unviable and is helping Indian manufacturers in keeping an upper edge.” Dua mentions, “As we know that UPS has become safe, reliable, clean and uninterrupted power solution in international arena, solar compatibility of UPS makes it more useful than any other substitute of power, most importantly UPS not only protects the data but also saves environment from pollution. Instead of knowing all these factors government is not providing as much attention in to these industries as they should. The government should plan for any special package or subsidy to these industries to support in generating pollution free power in future.” Kumar is a bit positive about the government initiatives. “The government has been supporting the industry y providing special economic zones here benefits are extended, but this Government initiatives “UPS sector is not controlled by he govt. directly except for some requirements of government sector companies like BSNL. With cheap imports and bulk manufacturing in other Asian countries the government could hardly do anything to support the Indian Industry.

As zero per cent duty is encouraging China manufacturing more to India manufacturing sector.We must have an open debate on this”, says Verma. Jain agrees to this and adds, “The government is not doing much, but the market forces, like declining rupee is making the imports unviable and is helping Indian manufacturers in keeping an upper edge.” Dua mentions, “As we know that UPS has become safe, reliable, clean and uninterrupted power solution in international arena, solar compatibility of UPS makes it more useful than any other substitute of power, most importantly UPS not only protects the data but also saves environment from pollution. Instead of knowing all these factors government is not providing as much attention in to these industries as they should. The government should plan for any special package or subsidy to these industries to support in generating pollution free power in future.” Kumar is a bit positive about the government initiatives. “The government has been supporting the industry by providing special economic zones where benefits are extended, but this technical professionals. Parker Power sine wave inverters, UPS, batteries and RO systems are the products of the latest technology and also backed by excellent customer care and support services staff. Growing at a phenomenal rate, Parker Power brand will be marketed by over five thousand authorized sales and service dealers and resellers network in the country. The company is expanding its distributor/dealer so as to reach every nook and corner of the country and make the technology accessible to the people in remote areas also. At Parker Power people constantly endeavour to meet the exacting quality demandsof the customers while maintaining competitiveness through continuous improvements.

Microtek International:

Microtek International P Ltd, is the country’s largest power products manufacturer having products like line Interactive UPS, online UPS, digital and sinewave inverters/UPS EB/UPS E². Eight manufacturing plants, each specialising in different sphere of the industry has made it possible for Microtek to harness the world’s latest technology, perfect it and incorporate it in its product range, for the user’s benefit. It is this dedication of mastering its chosen field by continuously upgrading and investing that has won Microtek national awards and international recognition. Microtek has won SD award for being ranked best in after sales service for online UPSs below 60KVA and Also the best in case services for line interactive UPS systems, in SD’s User Satisfaction Survey, 2007. Microtek, was awarded the “EFY Readers’ Choice Award” for the year 2008, consecutively for the 5th year, having won this award in the years 2004, 2005, 2006 & 2007 also.

EFY Awards are chosen by India’s Key Research Agency – IMRB & a Jury of Eminent Personalities from amongst the “nominees” who are known to be prominent players in the market. Microtek has been receiving Awards regularly to acknowledge its leadership in power products. Microtek was Ranked Best in SD User Satisfaction Survey for Offline/Line Interactive UPS Systems with A++ Rating for the year 2006. Microtek has a complete range of digital and sinewave inverters, UPS EB and UPS E² from 400VA to 1550VA, which are designed and developed using world’s latest technologies by Microtek’s highly professional and experienced in-house R&D team, in technical association with Motorola approved design house in Taiwan and Microchip, USA. Constant and continuous regulated charging technique/intellicharge pulse technology and dura retain technology are the main technologies pioneered in Microtek Inverters /UPS EB/UPS E². Microtek’s hi-end range of sinewave Inverters from 2KVA to 20KVA includes models 5.5KVA, 8KVA, 10KVA and 20KVA, specially designed for providing backups to even air-conditioners. These inverters provide pure sinewave form, which is absolutely safe for the appliances connected. The applications include backup for air-conditioners, washing machines, water motor, LCD TV, petrol pumps, small offices, shopping malls etc. UTL: Established in 1996 UTL is an elite name in customer trust and satisfaction, housing a varied range of products.

Their products range from power solutions like UPSs, inverters and batteries to water purifiers and CFLs. Some of their well-known products are UTL Hoodi backup (sine wave combo UPS), UTL online UPS, UTL Amrit Kalash (reverse osmosis system) and UTL Megalux (compact fluorescent lamp). In last ten year, UTL has proven its mettle by increasing the customer base many folds with assured quality and honest prices. Their product reliability is their best advertising medium. Their customers include various corporate houses, government and institutional bodies. Air India, Voltas Ltd, Pepsi, Airtel, Ministry of Textile, Govt. of West Bengal, Gas Authority of India Ltd., Indian Railways, Indian Army, BHEL, Vishal Megamart, Shopper Stop, VSNL and BSNL are few of well satisfied prestigious UTL customers. Their tax-exempted factory at Parwanoo in Himacha Pradesh has a production capacity of 1000 units a day. They have one of the largest dealer networks in India, comprising more than 2000 dealers spanning across more than 500 cities in the country.

The company is looking towards ever expending Indian technological presence in International business. Currently, UTL has its presence in many Asian countries like Sri Lanka, Nepal, and Bangladesh along with Kenya, Nigeria and South Africa. UTL was the first Indian SMT inverter, which proved that SMD technology is not anymore a dream in power electronics. This could further bring up Single Card Reliability and the ultra small inverters. UTL Inverters went ahead with another first when they came with the four stage charging technology, that later became a trend. UTL outshined others with introduction of Indian sine wave line interactive UPS in market. Then came combo UPS, the real combo of power solutions for IT and power conditioning.

Arvi Systems & Controls Pvt Ltd: ARVI Systems & Controls Pvt Ltd is a leading manufacturer and exporter of uninterruptible power supplies and quality power management solutions. Their high standards of manufacturing process, quality, and reliability aftersales have been evaluated and certified by International Certification services accredited by joint accreditation system of Australia and New Zealand. Their products are designed, built and tested to perform in the most difficult situations in our state-of-the-art manufacturing facility in Bangalore.

Arvi’s range of UPS systems has been powering up all kinds of critical applications across the country supported by a team of 48 distributors and has an accurate knowledge of the Power requirement for respective applications. As an approved by vendor-by-defence they are sure to exceed your expectations of quality and support. A passion for exceptional quality and customer satisfaction has been embedded in our infrastructure and is the reason for their success.

Convergence Power Systems Pvt Ltd: An ISO 9001:2000 certified company, its goals and quality standards set so high that only the excellent can aspire. Area of specialisation is power conditioning equipments. The entire range of power devices are being manufactured in their facility. In the quest for professionalism and perfection characterised by a relentless pursuit for innovation and a focus towards nurturing everlasting customer base. They manufacture world class quality power products for Indian as well as overseas markets.

Twenty years down the line, this industry was so young and then meeting and most often exceeding the customer’s expectations were not very difficult. Things are dramatically changed today. Technology and communications have made the world a smaller place. Customer expectations are so high that an ever-alert team of committed peoples can only cope up with and sustain. They are committed to give our 100 per cent to customer service. It is not they who boast about their own service; it is their customers who do the praise-talking about their service and as obvious, they are really proud of that. Of course, none of this is achievable without a truly motivated and energised team committed in providing the customers with an enviable service.

The hallmark of the team at Convergence is its commitment to the highest standards of quality in all its activities, a commitment that drives all at Convergence to formulate and follow the best of the quality systems for the power industry. They are committed to bringing quality products with new and enhanced features to cater the ever-demanding customers. Their R&D is in constant search of new technologies to give their customers the very latest in the industry. The policy of Convergence is to always fulfil or exceed the customer’s expectations by continuously improving the quality of its services, ensure continuous improvement in systems and processes by incorporating the latest technology and conforming to national and international standards. They are also motivated to make available reliable, uninterrupted and quality power to its customers; and, provide reliable, prompt and economical value-added services to its customers.

Electronics Bazaar, South Asia’s No.1 Electronics B2B magazine

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