Leading battery players

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Monday, November, 16, 2009: The battery industry in India has more than doubled in the last four years and is still expanding at a rate of 13.4 per cent per annum till 2014. This growth can be attributed to the automotive segment as well as to other industrial sections, which are powered by inverter and UPS like telecom, railways, power and other industries. With the country facing power shortage in several pockets, the usage of inverters and UPS has gone up significantly, increasing the usage of batteries as well. In an effort to appreciate the Indian battery manufacturers, we at Electronics Bazaar contacted a large number of industry experts and electronic associations, who shared with us their preferences of battery brands. The result of which is an unbiased listing of leading battery manufacturers in India. We are not ranking them, but only listing them in an alphabetical order.

Amara Raja Batteries 
Amaron’s hi-life range of automotive batteries was established through the collaborative efforts of the US’s Johnson Controls and Amara Raja. Amara Raja’s plant, located in southern India, has been awarded several quality standards, in­cluding ISO-9001, QS-9000 and TS-16949, certified by RWTUV, Germany. Amara Raja’s Amaron brand is the preferred battery of General Motors, Honda, Fiat, Maruti Suzuki, Hyundai, Ashok Leyland, Hindustan Motors, Mahindra & Mahindra and Tata Motors. The company is also the exclusive supplier to Daimler Chrys­ler, Ford and Swaraj Mazda. Moreover, the company’s industrial and automotive batteries are exported to APAC, Africa and the Middle East.Connect details: Fifth Floor, Astra Towers, 12P. HiTech City, Kondapur, Hyderabad 500038, Andhra Pradesh; Phone: 040-2368 3000; Fax: 040-2311 8219; Email: ssn@amararaja.co.in; Website: www.amararaja.co.in
Artheon Energy Pvt Ltd 
Artheon Energy is a part of the Artheon Group. The group spans 10 companies with pan-India operations, including joint ven­tures with some of the world’s largest compa­nies. Artheon Energy conforms to international manufacturing processes like JIS, Kaizen, TQM, etc. It is also in advanced talks with the world’s most advanced battery company for a joint venture. Artheon is a fast growing company and believes in setting the trends for next generation technology. The company sees itself as an energy solution provider rather than a battery seller. The company follows best labour practices and meets all the inter­nationalsafetynorms and environmentcontrol standards. Sushil Jiwarajka, chairman, says, “Our future strategy is to develop customised solutions using next generation technology to meet the requirements of the emerging sectors using high performance batteries.”

Contact details: 201, Sumer Kendra, Pandurang Budhkar Marg, Worli, Mumbai 400018; Phone: 022-40963300; Fax: +912224950415; Email: anil@artheonventures.com; Website: www. artheonelec.com

Base Corporation Ltd 
Base Corporation was founded in 1987. The company has been the exclusive distributor of Panasonic brand batteries in India for more than two decades. In 2002, the company set up its own design and R&D facilities and introduced Base Terminal brand of batteries and expanded its operations. The company has 23 branches located all over India, and a motivated network of more than 7,000 dealers. Girish Arora, managing director, says: “We are looking forward to establish ourselves as one of the top three battery play­ers in India with 24×7 services, unmatched quality and excellent product line.”Contact details: 106, HVM House, Amarjyothi layout, Domlur, Bangalore, 560076; Phone: 080- 41635909/16; Fax: 080-41104555; Email: support@basecorporation.com; Website: www. baseterminal.com
Exide Industries 
Exide Industries is one of the country’s leading manufacturer of lead acid storage batteries and power storage solutions provider. With sixinternationalstandardfactories spread across the country, the company claims that it offers the widest ranges of batteries for every conceivable application in industrial as well as automotive segment. Apart from India, Exide also has manufacturing facilities in Sri Lanka and does business globally through its subsidi­aries and affiliates in South-east Asia, Australia and Europe. Exide’s products are sold globally, particularlyindevelopedmarketslikeAustralia, Japan and Western Europe,under its own brand name. Exide was established in India more  than a hundred years ago. With the help of two of its Japanese collaborators – Shin Kobe and Furukawa – Exide claims to have consistently remained at the cutting edge of international battery technology and introduced various pioneering products and power storage solutions in the Indian and global markets. Exide is also present in the non-conventional energy business where it designs and integrates solar and wind power solutions.Contact details: 59E, Chowringhee Road, Kolkata – 700020; Phone: 033-22832120; Fax: 033-22832642; E-mail: sudiptor@cal.exide. co.in; Website: www.exideindustries.com
HBL Power Systems LTD 
HBL Power Systems Ltd has more than three decades of experience in the field of specialised batteries and standby DC power solutions. The company’s headquarters are in Hyderabad and it has sales offices in various parts of the country and distributors all over the globe. The company has battery solutions for almost every application in the market. In addition to the standard products, HBL is a technology intensive company having strategic joint venture in areas of DC system integration, turnkey solutions allied contract manufacturing activities. Avnish Arora, VP, says: “We are the only company having widest range of battery electro chemistry available catering to telecom, industry, railways, defence
and aviation sector supported by a 24×7 service network. We are targeting growth of 30 per cent annually and planning to consolidate our hold in the market by introducing new technology ‘Pure Lead Tin’ for engine starting applications in the coming years.”­Contact details: 8–2–601, Road No. 10, Banjara Hills, Hyderabad 500 034, Andhra Pradesh, India;Phone: 040-23355575, 23355147/0124- 4783 333; Fax: 040–23355048/0124-4783 300; Email: vl@hbl.in/aarora@hbl.in; Website: www.hbl.in
Luminous Power Technologies Pvt Ltd 
Luminous Power Technologies is an Indian power and energy storage company with a global presence, delivering high quality in­verters, UPS, batteries and renewable energy products. Founded in 1988, Luminous is a US$ 110 million enterprise with markets in over 32 countries. Its global technology centres located in India, United States and China de­liver cutting edge technology that go into every Luminous product. Luminous follows its pro­prietary Universal Grid Compatibility (UGC) processto ensure consistentand highreliability of its products. Luminous offers its customers significant advantages as a result of its multi- location manufacturing presence in India and China. The company operates state-of-the-art manufacturing facilities at three locations in the state of Himachal Pradesh in North India. Their national marketing network comprises more than 450 distributors and 10,000 dealers covering over 26 states across the country. This infrastructure is supported by Luminous’ own marketing and service offices in 16 states in India. Rakesh Malhotra, MD, says: “With an ever vibrant entrepreneurial spirit, a culture of excellence and the commitment of a highly motivated team, we are firmly on course to achieve our target of becoming a Rs 1,000 crore company by March 2010.”Contact details: C-8 & C-9. Community Centre, Janak Puri, New Delhi; Phone: 011- 25558920; Fax: 011- 25558912; Website: www.luminousin­dia.com
Okaya Power Ltd 
Okaya Power Limited, manufacturers of Okaya Japanese Technology Inverter UPS specialist batteries, are a leading brand in the inverter UPS batteries and SMF VRLA batteries. Okaya has also diversified into other industrial battery segments like solar batteries, railways LMLA batteries, telecom batteries and battle tank batteries. The company has UL certification and ISO 9001 certification. The company operates 27 branch offices for efficient delivery and services and has 487 distributors and 16,000 retailers selling its products. The company operate ssevenplants for manufactur­ing and moulding batteries and battery parts. Rajesh Gupta, business head, says: “Okaya’s unique offerings are value proposition, product differentiation, excellent quality and paperless services. And,our future strategy is to be among the top two players in SMF VRLA section.”Contact details: D-7, Udyog Nagar, Rohtak Road, New Delhi – 110041; Phone: 011-45112345; Fax: 011-45112390; Email: india@okayapower. com; Website: www.okayapower.com
SU-KAM Power Systems Ltd 
Su-Kam Power Systems Ltd was established in 1998 and sells batteries under the brand name Su-Kam. Their manufacturing unit is situated in Himachal Pradesh. The company is an ISO 9001 and ISO 14001 certified. Su-Kam is the only power backup solution provider in India with a state-of-the-art in-house R&D facility, recognised by the Government of India. They have branch offices in Bengaluru, Bhubaneshwar, Chandigarh, Chennai, Cochin, Dehradun, Delhi, Ghaziabad, Gujarat, Hyderabad, Indore, Jaipur, Jammu, Kanpur, Kolkata, Mumbai, Nagpur, Patna, Pune, Ranchi and Vadodra. The company’s other products in­clude batteries, inverters, UPS systems, solar products and trolleys.

Contact details: Plot No. 54, Udyog Vihar, Phase VI, Sector-37, Gurgaon -122001, Haryana, India; Phone: +91-124-4030700, 4170500; Fax: +91-124-4038700; Email:info@su-kam.com; Website: http://www.su-kam.com

Shree Veerji Battery Pvt Ltd 

Shree Veerji Battery was established in 2005 under its managing director Shri B Chittrapal Seth. The company is a prominent manufacturer of the VRLA (SMF) batteries and markets its product under the brand name of Plasmaa in India. It has a state-of-the-art plant at Sirohi, Rajasthan. The company’s products find ap­plications in UPS, emergency lights, weigh­ing scales, solar appliances, wind energy ap­pliances, telecom and EPABX. The company also caters to the automotive industry and its products are used in special range E-bikes E-scooters and cycles. It has been accredited with OHSAS 18001-2007, ISO 9001-2008 & ISO 14001-2004 certificates.

Contact details: Marketing Office: Office No. 1, Jessan Street, off Woods Road, Chennai – 600 002; Phone: 044—28603039; Mobile: 98400 80042 , 99290 91991; Telefax: 42027311; Email: plasmaabatt@airtelmail.in

Tata AutoComp GY Batteries Pvt Ltd 
Established in February 2006, Tata Auto Comp GY Batteries Pvt Ltd (TGY) is a 50:50 joint venture between Tata AutoComp Systems Ltd (TACO) and GS Yuasa International (GYIN), Japan. Headquatered in Pune, TGY’s state-of-the-art eco-friendly manufacturing facility is situated at MIDC Ranjangaon, near Pune, Maharashtra. Spread over 15 acres, the facility has a capacity of producing two million batteries per annum. There is sufficient area available at Ranjangaon for future additions to manufacturing capacity. TGY offers a comprehensive range of battery solutions (two wheelers, passenger cars, utility vehicles, commercial vehicles, farm vehicles and inverter batteries) under the brand name Tata Green Batteries to the Indian market. TGY batteries drives the TACO Group’s retail aspirations with a nationwide service and distribution network set up. The joint venture is backed by rich val­ues, ethics, integrity, uncompromising quality, and social consciousness of the Tata Group.

Contact details: 9th Floor, Amar Avinash Cor­porate Plaza, 11 Bund Garden Road, Pune- 411 001, Maharashtra; Phone: 020-6625 1600; Fax: 66251601; Email: info@tatagreenbttery.com; Website: www.tatagreenbattery.com

 Emerging as leading battery players

There are many Indian battery manufacturers who are emerging as leading players in the domestic market. Their brands are gaining popularity not only in the metros but also in small cities and towns. We at Electronics Bazaar are portraying a few emerging leaders who we wish may become leading players very soon. The emerging battery leaders have been listed alphabetically.

Fusion Power Systems 
Fusion Power Systems is an ISO9001:2000 certified enterprise engaged in develop­ment and supply of rechargeable sealed lead acid battery under its brand name AMPTEK. AMPTEK battery has three types of SMF bat­teries under single brand—SMF industrial battery, SMF motor cycle battery and SMF e-bike battery. At present, AMPTEK supplies small sized and large sized sealed acid battery series in more than 60 models in 2V, 6V and 12V with rated capacity of 0.3AH-3000AH. AMPTEK batteries strictly comply with JIS and IEC standards. AMPTEK has country wide sales, service and distribution capabili­ties, providing state-of-the-art batteries to its customers. Kapil Sood, CEO, says, “AMPTEK is entering into joint venture with its foreign principal to set up advanced battery manu­facturing facilities in India to cater growing demand for batteries. Besides, Indian manu­facturing base will be used to cater to export market which has good potential.”

Contact details: A-221, street no.7, road no.4, Mahipalpur extn., New Delhi 110037, Phone: 01126782717, 32402718; Fax: 011-26782718; Email: info@amptekindia.com; Website: www. amptekindia.com

Greenvision Technologies Pvt Ltd 
Technologies is a range of lead acid batteries. The com­pany aims to position as a provider of energy storage solutions rather than just a battery supplier. Biju Bruno, chairman & MD, says, “We plan to make substantial investments in manufacturing and supply chain capabili­ties, to improve available capacity to ensure seamless availability of quality products to our regular customers. We entered the battery market in June 2008 and in a short span of time have built up a formidable reputation for quality and consistency in supplies. And our aim is to keep doubling our revenue every year and by 2012 would like to be acknowl­edged as one of the top three brands in India.” The company has 46 Relicell service centres across India that can provide installation, commissioning & service support. Relicell has forayed into fast growing markets like Asia, Middle East and Africa.

Contact details: 45/1, 4th cross, Malleshwaram, Bangalore–560 003; Phone: 080-42459459 (30 lines);Fax:080-42459460;E-mail:bbruno@relicell­battery.com; Website: www.relicellbattery.com

Regnant Energy Solutions 
Regnant Group encompasses professional expertise in the fields of lighting, power electronics, renewable energy sources, energy efficient appliances, power storage devices and healthy lifestyle products and has its roots in the USA since 1982. The company was trading previously as LINTEK which has been taken over by a new American management. Now they intend to be a leading player in the field of SMF VRLA batteries and a state-of­the-art factory is being established in North India to produce world class SMF recharge­able batteries suitable for tropical climatic conditions in the range from 6V-1.2Ah up to 12V-200Ah apart from 2V cells of capacity 200Ah-3000Ah. These batteries are ERTL tested and SEC (MNES) approved. Being an ISO 9001 company, they are quite thorough in the quality control and all the batteries are tested as per stringent Japanese JIS specifica­tion. Regnant Energy Solutions has a good established dealer-distributor network in In­dia. “We have full range of SMF batteries from
1.3 ah to 150 ah in stock. We have consistent growth in lead acid batteries but apart from lead acid batteries, we are now introducing NiMh batteries as NiMh batteries are more environment friendly compared to NiCd. We are launching full range of EV batteries for electric vehicles from 12Ah to 45Ah,” says Praveen Kumar Sood, chairman.

Contact details: B-167, Freedom Fighters Enclave, IGNOU Road, New Delhi-110068; Phone: 91-11-29535381, 82, 83, 84, 971904904, 971903903, 9555977207,08,09; Fax: 91-11­29534272; Email: batteryinfo@regnant.co.in; Website: www.regnant.co.in

UpsInverter.Com 
Established in 1996 UTL is an elite name in customer trust and satisfaction, housing a varied range of products. The company’s products range from power solutions like UPS, inverters & batteries to water purifiers and CFLs. Some of their well known products are UTL Hoodi backup (sine wave combo UPS), UTL online UPS, UTL Amrit Kalash (reverse osmosis system) and UTL megalux (compact
fluorescent lamp). The company’s mission is to make UTL present in every household in India by 2010. The company has more than 2000 dealers spanning across more than 500 cities in the country. Also, UTL has its presence in many Asian countries like Sri Lanka, Nepal, and Bangladesh along with Kenya, Nigeria and SouthAfrica. UTL was the first Indian SMT inverter. YogeshDua,director,says,”As50percentworld demand of lead is met by the secondary lead itself. The spent battery is 99 per cent recycla­ble if processed in a proper facility and under environmental friendly conditions. We are going to build full-fledged and proper smelting facilities for lead acid batteries, to insure best quality and commercially economical solution to the market.”Contact details: 8, Community Centre, Near Britania Chowk, Lawrence Road Industrial Area, Delhi-110035; Phone: 9811106176, 9968309517; Fax: 011-47055440; E-mail: info@upsinverter. com; Website: www.upsinverter.com

LEADING BATTERY TRADERS
Battery traders play an important role in the sale and success of the end products. Directly in contact with the market, the traders have a very good sense about the market, its trends and the ups and downs. Accordingly, they modify their strategies to push the product. We at Electronics Bazaar acknowledge their efforts by listing a few of them alphabetically.

Computech Systems 
Computech Systems is an ISO9001:2000 certified company having more than 15 years of experience in the field of SMF VRLA batteries for UPS, emergency lighting and security. The company has successfully launched ipower brand of batteries last year and is now coming up with high performance series as per Japanese International standard to give the customers a trouble free experience. Vikas Aggarwal, CEO, says: “Our future strategy is to add more products like ebike and telecom battery and get our ipower high performance series registered/approved at reputed regional and national OEM’s and various government departments. With the help of in-house R&D facility we want to control cost and offer quality product at highly competitive prices.”

Contact details: G2, Balaram House, Karam­pura Complex, New Delhi 110015; Phone: 011­25920255; Fax: 011-25920254; Email: info@ computechsystems.in; Website: www.compu­techsystems.in

Nata Devices India (P) Ltd 
Nata Devices India (P) Ltd was established intheyear1991byqualifiedprofessionals. They represent Exide Industries Ltd. The com­pany deals in UPS batteries, SMF batteries, inverter batteries,solar batteries and solarlighting systems, battery chargers. Their infrastructure has well equipped facilities for the operations. Rajesh Nakra, MD, says: “Besides personal involvement of promoters in the key activi­ties, the operations are supported by qualified electrical engineers, dedicated marketing staff and experienced logistics support staff.Wehave branches at Chandigarh and Mohali and have plans to expand in other states as well.”

Contact details: S-8, Okhla Industrial Area, phase II, New Delhi -110020; Phone: 011­30887077-79; Fax: 011-30889890; Email: nata_ devices@yahoo.co.in; nakrarajesh@yahoo. com; Website: www.natadevices.com

Prime Products 
Prime Products started promoting SLA in 1985 and has been offering rechargeable batteries since 1991. The company imports batteries from reputed international manufac­turers. It offer brands like Vision, Powersonic and Surepower. Prime Products has also been providing Ni-Cd, Ni-MH and lithium batteries. The company implements stringent quality checks at its warehouse, thus its products are considered consistent and reliable. Tarun M Desai, CEO, says: “We offer various purchasing options. We provide material from our stock, pick up material from bonded warehouse, forward book orders orplace order through our suppliers. This flexibility facilitates customers with large volume and good marketing set up (buildup their own brand or regional distribu­tion). It also helps customers to get special duty benefits.”

Contact details: C-107, Sythofine Estate, Behind Virwani Estate, off Aarey Road, Goregaon (E), Mumbai–400063; Phone: 0091-22-40399399/ 65703275/32459798; Fax: 0091-22-40399333; Email: primep@vsnl.net; Website: http://www. primeproducts.in

Trontek Electronics Pvt Ltd 
Trontek Electronics Pvt Ltd was founded in 2000. It has emerged as one of the India’s premier importer and distributor of SMF batteries under the Trontek brand. The company is committed to introduce world class products and superior service at com­petitive prices. Samrath Kochar, director, says: “To meet the ever growing demands of quality, we are totally focused on procur­ing material from principals/manufacturers who have established themselves in the global market. Also, we are providing pre­mium quality products at very competitive prices, which ensures reliable source of power and lower total cost of ownership. Exploring new markets is a part of our growth strategy.”

Contact details: S-261, Rajinder Place, New Delhi -110008; Phone 011-47880000; Fax: 011­45572224; Email: sales@trontekindia.com; Website:www.trontekindia.com

 

Global Powersource India Pvt Ltd 
Global Powersource India Pvt Ltd im­ports Rocket make SMF batteries from Global Battery Co Ltd, Korea. Global Battery has entered into a capital and technology collaboration with the Yuasa Corporation of Japan, a world famous battery manu­facturer. In India, Global Powersource introduced Rocket VRLA batteries in 1988. Dipak Gandhi, chairman, says: “Majority of the MNCs prefer Rocket due to its reliability and consistent performance under varied operating conditions. In India we have operations in 14 cities, including two SEZ offices. Besides, our overseas operations are in Singapore, Middle East, Malaysia, China and Europe.”

Contact details: C10, Satyam Shopping Centre, MG Road, Ghatkopar – East, Mumbai- 400077; Phone: 022-25117469, 25110646; Fax: 022­25111042; Email: info@rocketbatteries.net; Website: www.rocketbatteries.net

Electronics Bazaar, South Asia’s No.1 Electronics B2B magazine

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